Sports Basement celebrates 20 Years of SnowFest and offers Los Altos residents a special holiday neighborhood coupon

The Long Beach Sports Basement is offering a special holiday neighborhood shopping coupon for residents of the Los Altos Center Adjacent Neighborhoods. 

From Friday, Dec. 4, through Sunday, Dec. 13, 2026, Sports Basements Basementeer Loyalty Program members get 20% off eligible purchases, while shoppers without the loyalty membership get 11% off.

Shoppers can join Sports Basement’s Basementeer loyalty program for free at the register during Long Beach SnowFest on Saturday, Nov. 21. (see information below).

The lifetime Basementeer membership normally costs $25, with no annual fee, and gives members 10% off eligible purchases year-round. Sports Basement directs 10% of profits to participating schools and charities selected by members. Other perks include exclusive sales and events, discounts on select lift tickets and sporting events, and free refills on qualifying propane canisters.

Los Altos neighbors who sign up at SnowFest can use the neighborhood coupon for 20% off eligible purchases Dec. 4–13. The same coupon gives nonmembers 11% off. Sports Basement membership details.

The coupon is valid online and at all 16 Sports Basement stores. Shoppers can save on eligible items from brands such as Vuori, The North Face, HOKA and Under Armour, as well as on ski and snowboard gear for their next trip to the mountains.

The special holiday coupon excludes trips, rentals, gift cards, bikes and services, and it can’t be combined with specials, promotions or other coupons. Additional exclusions apply.

For a printable, download or phone application coupon CLICK HERE: 

LOS ALTOS SPORTS BASEMENT COUPON

SnowFest celebrates 20 years on Nov. 21

Two weeks before the coupon period, Sports Basement Long Beach will host the 20th anniversary of SnowFest, presented by Palisades Tahoe. The free, all-ages event runs Saturday, Nov. 21, from 9 a.m. to 7 p.m. at 2100 N. Bellflower Blvd., Long Beach, CA 90815, in the Los Altos Marketplace.

Free entry tickets are required:  Reserve free SnowFest tickets.

During SnowFest, Basementeers get 20% off almost everything in-store, with exclusions. Sports Basement is also offering a two-for-one Palisades Tahoe lift-ticket voucher for every $100 spent, up to three vouchers, subject to event terms. The day includes free boot fittings, advice from ski and snowboard brand representatives, chances to win snow gear and the return of Beer for Good. Shoppers can sign up for the Basementeer program for free at the register during the event.

Long Beach’s first SnowFest was in 2024

The Long Beach store held its first SnowFest on Nov. 17, 2024, when the 80,000-square-foot Los Altos location was still new.

That Long Beach debut featured representatives from more than 50 snow-industry brands, gear giveaways and the same Palisades Tahoe lift-ticket offer. Proceeds from the inaugural Beer for Good tastings benefited the Boys & Girls Club of Long Beach. Palisades Tahoe, which hosted the 1960 Winter Olympics, was celebrating its own 75th anniversary that year. Read the original 2024 Los Altos story.