Shuttered Ralph's to become a scaled down Target at Bellflower/PCH
and 7th
Local media is reporting that the
former Ralph's at Bellflower/PCH and 7th
Street will become a TargetExpress. The 3rd District location is across from the
VA Hospital and CSULB was announced by Mayor Garcia and 3rd District
Councilperson Suzie Price last week. While a new smaller Target version is expected, by time it opens the name will not be TargetExpress.
Designed for neighborhoods, TargetExpress and CityTarget
locations are smaller versions of regular sized Target stores . There are currently under
15 nation-wide. However, the new Long Beach location will most likely never be called TargetExpress as reported locally.
According to a Target Corporation press release last month, the TargetExpress
brand is now gone. Current TargetExpress and CityTarget's are slated to
be "re-branded" with the standard "Target" name starting
this October.
Target is not short on concept stores. The fourth type of store is operates is "Super Target". Those "super" stores (like the one in Seal Beach) are bigger with wider isles and
more selections-especially in food.
A fifth type of Target called "Greatland Targets" were changed into the Super Target format.
The smaller TargetExpress concept has not been universally
welcomed into neighborhoods. In March of this year, residents in the historic South Park
neighborhood of San Diego
protested the opening of a TargetExpress claiming that it would change the
historic charm of the neighborhood.
(Click on Target Protest)
The "Fresh Fare" band Ralph's at Bellflower/PCH and 7th Street closed
in October of 2014 after 40 years in that location.
In the same shopping center, the former sports bar Pete's at the Beach -which also closed-is
currently being remodeled into a new restaurant. The space had gone through several re-do's as
a sports bar trying to cater to the ever-changing tastes of the close-by CSULB students.